Rabbit Holes a commonplace book,kept in the open
Musing · kept 13 December 2025

Ads everywhere

I agree.

Here’s what I think will happen in 2026:

AI platforms will start offering paid placement within conversations where clear purchase intent signals are evident.

The ads will be clearly labeled as sponsored, and they will likely tie into direct purchase opportunities.

Eventually, ads will also appear embedded in other types of interactions, such as inspiration (where should I take my family on spring break?) and research (what are the best resorts near Disney World?), effectively turning AI chats into a new media channel.

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