Content

For most of its history, software has been closer to craft than manufacture: costly, slow, and dominated by the need for skills and experience. AI coding is changing that, by making available paths of production which are cheaper, faster, and increasingly disconnected from the expertise of humans.

The technology and models that ultimately elevate the craft will get lasting traction in Hollywood, while the prompt-based slop tools will focus more on social and content creator use-cases. Finally, the idea of personalized films with audience cameos will be humbled by the realization that people favor shared experiences. People want to be inspired by craft – and they want a common experience to discuss (or even share, in…